The savvy hotel guest knows that sustainable hospitality is about much more than reusing your towels. Recent studies by the Carbon Trust show that hotel guests are more inclined to choose an eco-friendly hotel, even if it means paying a premium – but what can hoteliers do to enhance their sustainability credentials?
Bathroom manufacturer GROHE recently started rolling out its Water and Energy Audit, a way for hotels to gage their water and energy consumption and identify areas of improvement. The audit begins in the guest room, where 45% of hotel water use takes place – and dripping faucets and inefficient fittings can produce a large amount of waste. Public areas such as shared bathrooms, spa areas, kitchens and laundries are also assessed to see if GROHE’s economical product range can provide a better solution.
Since it began in Scandinavia, the findings have been astonishing and the response to the program overwhelmingly positive. “At its heart, it’s a way of getting savings for our customers and showing how our products can deliver that – that they’re not just shiny and pretty,” says Christopher Barger, Vice President of Global Projects EMEA & Americas at GROHE.
Barger reports that hundreds of hotels have jumped on board, with GROHE now pushing out the initiative worldwide. A 200 room luxury hotel in Copenhagen recently fitted its guest rooms with GROHE’s water-saving EcoJoy products following an audit, and recorded savings of 43 per cent within a very short period.
The EcoJoy range, as with all of the company’s products, is designed by the GROHE design team, led by Paul Flowers. Keeping design in-house, Barger says, “helps us keep our ear close to the ground, staying ahead and reacting quickly to the market changing.” And what the market wants now, are products with an economical focus.
“There’s a key interest in it,” Barger says. “Hotels are thinking about power, what they can save – and the focus is on water and energy. The water and energy audit [delivers] payback in the short term.”
Join Christopher Barger at the Sleep conference on 21 November at 2:00pm as he takes to the stage for Bathrooms Spotlight, a look at best practice and trends in hotel bathroom design. Visit the Sleep website for the full seminar lineup and don’t forget to register for the event to secure your place.