With a little over 3 months to go until the doors open to Sleep 2014, here at Between Our Sheets we thought it was about time we took a look at some of the concepts behind this year’s show.
First up, the Sleep Set (formerly known as Sleep Hotel), the competition platform where we challenge designers to impress Sleep’s visitors with their creativity, thoughtfulness and understanding of the operational imperatives of hotelkeeping – as well as prove that they are not only up with the latest design trends but have the ingenuity to take them to the next level.
This year the Sleep Set design teams have a challenging project ahead of them – with the brief for the room sets centred around the concept of Simplexity. ‘Simplexity? What the…?!’ We hear you, and we’re here to explain.
The concept of Simplexity is a phrase coined by Jeffrey Kluger in his 2008 book and inspired by the sayings of two men centuries apart:
“Simplicity is the ultimate sophistication” – Leonardo da Vinci
“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains” – Steve Jobs
In it’s simplest form (pun intended), Simplexity explores the questions of why simple things have become so complex, and how we, as a design industry, can work to create complex things which seem simple; providing a harmonious blend between technological functionality and pleasing aesthetics for the end user.
“Having acted as a judge of The Sleep Set since 2012, I have been repeatedly reminded of the creativity, passion and sheer hard work that designers contribute in helping to shape the hotel experience. This year’s challenge of delivering a guestroom concept based on the values of simplexity is, to my mind, particularly interesting. I think we are moving into a time when guests expect all that technology and other facilities can provide but only when they want it, invisibly and without any effort required on their part. It will be fascinating to see what vision for the future this year’s contestants will imagine.”
– Conrad Smith, Reardon Smith Architects
Keep an eye out for more posts where we talk to some more of the Sleep Set judges and designers to find out what this slightly ambiguous term means to them.