Written by Patrick Goff, editor of Hoteldesigns.net
Increasing digitisation of the means of production offers opportunities that were not available fifteen years ago. Going ‘bespoke’ is now possible in smaller quantities than ever, enabling designers to realise their personal vision like never before. Luxury for designers is digital control.
In earlier times designers had to choose from a range of available products to realise their vision, but as minimum quantities for bespoke continue to decline and individual impact pieces such as digital wall paper panels become more affordably available, now they can begin to affordably produce the FF&E items to match their imagination.
Technical development will continue to accelerate this process; Brintons for example can now weave over 32 colours in axminster, and will soon take this to 64 colours, and order amounts are smaller than the old requirement of a full roll.
With this ability to produce unique designs comes higher risk for the designer, as with increase in control comes increase in responsibility. The taste judgements made will be subject to higher scrutiny, a self critical awareness will be needed, more harmony, control and quality of aesthetic than perhaps many designers are equipped to deliver.
Design has always demanded intellectual rigour, but has been moderated by the restricted product ranges available. As product choice continues the exponential expansion of the last 20 years so the rigour becomes more demanding. Knowing historical sources, having a strong understanding of planning, form and colour whilst being aware of the need to respect others’ copyright will be key for innovative interiors. But above all the designer will know the difference between being an intellectual and creative leader of designer trends and being a self-indulgent decorator.
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